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"I was once discussing the idea for Yarn India with a friend. And this is what the friend said- “Today, samosas are not as popular as pizzas and that is why we need Yarn India.” Let me explain. Though pizza originated in Italy, it was introduced differently in different countries as per their taste. A pizza from India is nowhere like a pizza from Italy. But samosas dint change with changing taste. Similarly, our sarees, our kurta pyjamas, our blouses haven’t changed with times. Honestly, I love sarees, but I will not wear the conventional sarees every single day! So, I changed them. I changed their designs and that is how Yarn was born. Yarn India has a younger taste but is desi at heart! We hope to add the millennial and gen z tadka to our traditional wear. Let’s do this! Are you with us?"
-Shivani Chavan (Founder, Yarn India)
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